Cohley UGC Briefs
As the primary manager for influencer partnerships on the Cohley platform, I oversee a comprehensive range of responsibilities to ensure successful campaign execution and seamless collaboration. My role includes:
Brief Writing: Crafting clear, concise, and compelling briefs that guide influencers in creating content that aligns with brand objectives.
Creator Vetting: Identifying and vetting potential influencers based on brand fit, audience demographics, and engagement metrics to ensure optimal partnerships.
Content Editing: Editing and refining photo and video content to meet brand standards and campaign goals, ensuring polished and impactful visuals.
Lead Contact for Influencers: Acting as the main point of contact for influencers, providing ongoing support, answering queries, and fostering strong working relationships.
Payment Facilitation: Managing all aspects of influencer payments, ensuring timely and accurate compensation for their work.
Platform Management: Overseeing the full lifecycle of campaigns on the Cohley platform, from initial outreach to final reporting and analysis, ensuring all processes run smoothly.
Additionally, I regularly meet with Cohley representatives to strategize, optimize workflows, and ensure alignment with platform best practices, ensuring maximum efficiency and success in every campaign.
Make it stand out.
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Obagi Nu-Cil™ Collection Night Skincare Routine
For this brief, Obagi Medical® is looking for lifestyle imagery/videos to highlight a night skincare routine featuring our Obagi NU-CIL™ Eyebrow Boosting Serum and Obagi NU-CIL™ Eyelash Enhancing Serum. We plan to use these assets across our owned social media platforms to help advertise our Obagi NU-CIL™ collection to consumers.
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3 Obagi Essentials for Healthy Looking Skin
For this brief, Obagi Medical® is looking for lifestyle and how-to-use imagery/videos to highlight our best-selling Professional-C® Serums, Sun Shield™ Broad Spectrum Sunscreens, and nighttime retinol creams. The content will demonstrate three foundational components of any skincare regimen— achieve healthy-looking skin with vitamin A (retinoids), Broad spectrum sunscreen, and vitamin C (antioxidants). We plan to use these assets across our owned social media platforms to help advertise our best sellers to consumers and how to pair it properly with other Obagi® products.
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Give Your Skin the Power to Bounce Back
For this brief, Obagi Medical® is looking for lifestyle imagery/videos to highlight product utility and education for our ELASTIderm® collection. These products help support skin elasticity that result in firmer-looking, more resilient skin. We plan to use these assets across our owned social media platforms to help advertise our Obagi ELASTIderm® collection to consumers.
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Treat Acne Where It Starts
For this brief, Obagi Medical® is looking for lifestyle imagery/videos to highlight product utility and education for our CLENZIderm M.D.® Skincare System and NEW Obagi® Rebalance Skin Barrier Recovery Cream. This system helps combat acne and, with daily use, helps prevent future acne from forming. The pairing of the Obagi® Rebalance Skin Barrier Recovery Cream hydrates and helps bring balance back to the skin. We plan to use these assets across our owned social media platforms to help advertise our Obagi CLENZIderm M.D.® collection to consumers for Acne Awareness Month.
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Obagi Nu-Cil™ Transformation
imagery/videos to highlight our Obagi NU-CIL™ Eyebrow Boosting Serum and Obagi NU-CIL™ Eyelash Enhancing Serum. The video will demonstrate the transformation and progress of eyelash and eyebrow growth over a 16-week period. We are looking for creators who are willing to commit to applying the products daily (at night) for the span of 16 weeks with check-in photos/videos throughout the process. In addition, please do not pluck/shape/tweeze eyebrows during process so results can be as accurate as possible. We plan to use these assets across our owned social media platforms to help advertise our Obagi NU-CIL™ collection to consumers.
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Obagi Medical Skincare: Photography for New Product Launch
For this brief, Obagi Medical® is looking for lifestyle imagery to highlight product utility and education for our Hydrate® collection. These products help provide instant and long-lasting hydration and rejuvenation for day or night. We plan to use these assets across our owned social media platforms to help advertise our Obagi Hydrate® collection to consumers, while featuring our new product.
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Calling All TikTokers: Obagi Medical Skincare Video Content for Newly Launched TikTok Page
For this brief, Obagi Medical® is looking for video content to promote brand awareness on TikTok. These products are some of our best-sellers that are all medical grade and clinically tested. We plan to use these assets across our owned social media platforms, mainly TikTok, to help advertise Obagi medical skincare to consumers. Please feel free to post on your own social media platforms and don’t forget to tag @obagimedical.
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Obagi Medical Skincare: Daily Hydro-Drops® Launch
For this brief, Obagi Medical® is looking for lifestyle imagery to highlight product utility and education for our Daily Hydro-Drops® collection. With our Isoplentix® Technology, the active ingredients in our Daily Hydro-Drops® products remain suspended and preserved in the formula, only releasing their benefits upon application. The key ingredients in our products are Meadowfoam Seed, Hibiscus and Abyssinian Oils and Niacinamide. We plan to use these assets across our owned social media platforms to help advertise our Obagi Daily Hydro-Drops™ collection to consumers, while featuring our new product.
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Obagi Medical Skincare Vitamin C: Dare To Compare
Celebrate Vitamin C Month with us! Vitamin C is a potent, multi-benefit ingredient that restores and rejuvenates the skin’s appearance for clearer, brighter, and more even skin tone. Experience the Obagi difference with our Professional-C® and Obagi-C® Fx collections, which provide powerful antioxidants that defend skin from future damage and signs of skin aging. Discover #THEOBAGIEFFECT and show us your clear, bright skin. In this brief, we hope to receive hero images of these products as well as educational videos to promote brand awareness and product recognition. We plan to use these assets across our owned social media platforms such as TikTok, Meta, and YouTube Shorts, as well as paid marketing, to advertise Obagi medical skincare to consumers.
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Friends & Family Sale: Obagi Medical Bestseller
Help us advertise our yearly Friends and Family Sale and try some of our bestselling products! This brief will focus on evergreen imagery as well as product-focused videography of some of our collections such as: Obagi Nu-Derm Fx®, ELASTIderm®, CLENZIderm M.D.®, and Obagi Nu-Cil™ to target a variety of skin concerns. Discover #THEOBAGIEFFECT and show us your natural skin. We plan to use these assets on site and in email and across our owned social media platforms such as TikTok, Meta, and YouTube Shorts, as well as paid marketing, to advertise Obagi medical skincare to consumers.
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Obagi Medical Skincare: NEW Product Launch
imagery and video to highlight product utility and education for our ELASTIderm® Collection. Formulated with the Bi-Mineral Contour Complex™ this collection helps support skin elasticity so it can bounce back from the signs of aging, resulting in firmer-looking, more resilient skin. We plan to use these assets across our social media platforms to help advertise our ELASTIderm® collection to consumers, while featuring our new products.